Two-day masterclass · live online · waitlist open
Rank on Google. Get cited by the answer engines.
Audits that take weeks. Keyword research scattered across spreadsheets. Clients asking about AI search while you half-wing the answer. After this weekend, Claude Code runs your audits, briefs, and reporting on live search data in minutes — and you can explain exactly how LLM citations work in any room, then show whether ChatGPT, Gemini, Claude, and Perplexity actually cite you.
Waitlist open
Next cohort dates to be announced
2 days, live· 25 seats · pricing announced with the dates, and there's an alumni rate if you've done a theCRUX cohort before. Waitlist members get first access and the best price.
Join the waitlist →Two gaps, one weekend
The knowledge gap
AEO, GEO, LLM visibility, AI Overviews — everyone has a different name for it and nobody has a clear playbook. You get the mechanics from someone who delivers AI search programs for brands valued at $5B+: how LLMs decide what to cite, how to influence it, and how to track the result.
The execution gap
Meanwhile you're still doing SEO by hand. Audits take weeks, briefs take days, execution moves one page at a time. You build Claude Code workflows that collapse that into hours — on your own site, during the workshop.
Six modules across two days
Day 1 · see it, set it, connect it
- AI search landscapeHow AI search works under the hood — query fan-out, chunking, passage-level semantics — and which levers you can actually pull on citations and AI Overviews.
- Claude setup and command centerClaude Code running on your own site, your first CLAUDE.md, and the reusable project scaffold every later workflow builds on.
- Live data via MCPSearch Console, GA4, and DataForSEO wired in through MCP. No CSV exports — from here everything runs on your real traffic, queries, and rankings.
Day 2 · build it and take it home
- Core SEO, programmaticKeyword research, clustering, intent mapping, technical audits, AEO-ready briefs, and authority work — one re-runnable pipeline on your live data.
- AI visibilityAudit Google's AI Overviews for the money queries where competitors get cited and you don't, then score your share of voice across ChatGPT, Gemini, Claude, and Perplexity.
- Capstone: your command centerOne live dashboard tracking SEO and AI-visibility metrics side by side, packaged as reusable Claude Skills with repurposing and delivery guardrails.
Six teammates you keep
Not a folder of skills — a team. Each one a re-runnable Claude workflow, running on your own site by the end of the weekend, inside the command center where they all live.
Keyword & demand analyst
Finds the queries worth winning on your live data, not a tool's sample set.
Content brief writer
Turns any target query into an AEO-ready brief in minutes.
Technical SEO auditor
Crawls the site and flags what's broken — links, schema, on-page — re-runnable any time.
AI visibility tracker
Scores how the four major answer engines cite you, plus AI Overview citation gaps.
Authority strategist
Backlink opportunities and a citation-source plan that works on Google and the LLMs.
Reporting lead
One analysis becomes a client report, a CMS draft, and a social post.
Who it's for
SEO professionals and content leads— plus founders and builders who'd rather own their growth lever than outsource it.
This is for you if
- You're facing the AI search question from clients or leadership
- You want real depth on how LLM citations work, not surface content
- You'd rather 100x your execution than hand it to an agency
- You have a site or client site to work on in the room
Skip it if
- You want traffic hacks rather than a repeatable system
- You have nothing to apply it to yet
- You'd rather hand growth to an agency than drive it
- You don't know what keywords, rankings, or meta tags are yet
Your instructors
Nitin Manchanda
SEO and AI search
Founder of Botpresso, a boutique consultancy delivering AI search strategy for brands valued at $5B+. Previously led SEO at trivago and Omio, scaling international visibility across dozens of markets. Engineer turned SEO, 11+ years in, BrightonSEO speaker and Semrush contributor. He teaches the AI search landscape, content strategy, technical SEO, and citation strategy.
Bharanidharan Viswanathan
AI and growth · cofounder, theCRUX
Scaled 91mobiles into India's largest gadget research platform — over a million visits a day, around 80% of it from search and LLMs — using SEO as the primary growth lever, then repeated the playbook at Gaadi.com and SaaSworthy. Deep on AI since 2021. He teaches Claude Code setup, AI search auditing, the data integrations, and custom skill building.
Format and prerequisites
Format. Weekend intensive, live online across two days, small enough for individual attention. Recordings for 30 days — though the real takeaway is what runs on your own setup afterwards.
You need. A website or client site, a Claude subscription (bought separately), SEO fundamentals, and a laptop. New to Claude Code? A free Friday setup session gets you and VS Code ready before the workshop begins.
Real data, not samples. You connect your own Search Console, GA4, and DataForSEO through MCP, so every workflow runs on your actual traffic and rankings. We start on sample data to make the workflow clear, then switch to your live connections.
You keep everything. The workflows, prompt templates, Claude Skills, and configurations are saved to your own setup during the workshop. Run them, modify them, clone them across clients.
Join the waitlist for the next cohort
Six hands-on modules · live GSC, GA4, and DataForSEO via MCP · a multi-engine AI visibility audit · six AI teammates, yours forever.
Join the waitlist →Newer to Claude Code? Start with the free 14-day challenge or a Thursday Sparkz session.